“For the first time in 20 years, a brand has reinvented our sponsorship format,” said TF1, the television network that aired this campaign.
Koh Lanta, France’s most-watched reality show, only offers 7-second sponsorship slots repeated over 8 weeks.
Nissan saw an opportunity to use one of these slots to launch the new Juke. But let’s face it—no one wants to see the same thing for two months straight.
That’s why we created The 7-Second Treasure Hunt.
8 weeks on air. 8 mysterious tweets. And 7 seconds turned into 30 minutes of branded content.
